Description

Hair exoplasty is a straightening technique developed by Dr. José Kacowicz as a result of numerous studies. It is a procedure that, in addition to straightening and reducing hair volume, restructures the hair from the inside out, leaving it stronger and healthier.

ACTIVE INGREDIENT

Using KUP® (Keratin Ultra-Peptides) as the active ingredient, a particle developed by Dr. Kacowicz based on nanotechnology, the exoplasty procedure significantly facilitates the straightening process. The peptide nanoparticles electrostatically charged with KUP® are attracted like “magnets” to the cuticle surface, penetrating deep into the hair fiber.

KUP® crosses the cuticle, adheres deeply to the cortex and forms a protective and reinforced protein network inside and outside the hair shaft.

MARKET VIEW

Unlike traditional Brazilian straightening treatments that usually contain formaldehyde, the exoplasty procedure is safer for both professionals and clients, as it does not produce toxic gases, does not alter the hair mass through Bakelite (plastic) and does not dry out the strands.

In addition, there is no chemical incompatibility with previous treatments, nor is there a risk of permanent damage to the hair as occurs with chemical relaxers.

RESULTS

The exoplasty procedure is fundamentally based on hair treatment and protection. Therefore, the result is smooth, restructured and shiny hair, compatible with any hair type and suitable for any previous coloring or treatment.

In short, hair exoplasty “treats while it straightens”.

BENEFITS

– 2 times more straightening power
– Completely free of formaldehyde and glutaraldehyde
– Compatible with any chemical product or dye
– Up to 4 months of softness
– 5x more safety for blondes and redheads
– Softer and smoother hair
– Yields about 10 applications on medium-length hair