Description

The hair exoplasty is a straightening technique developed by Dr. José Kacowicz as a result of numerous research studies. It’s a procedure that, in addition to straightening and reducing hair volume, restructures the hair from the inside out, leaving it stronger and healthier.

ACTIVE INGREDIENT

Using KUP® (Keratin Ultra-Peptides) as the active ingredient, a particle developed by Dr. Kacowicz based on nanotechnology, the exoplasty procedure significantly facilitates the straightening process. The peptidic nanoparticles electrostatically charged with KUP® are attracted like “magnets” to the cuticular surface, penetrating deeply into the hair fiber.

KUP® passes through the cuticle, deeply attaches to the cortex, and forms a protective and reinforcing protein network inside and outside the shaft.

MARKET VISION

Unlike traditional Brazilian blowouts that often contain formaldehyde, the exoplasty procedure is safer for both professionals and clients as it doesn’t produce toxic gases, doesn’t change the hair’s mass through bakelite (plastic), and doesn’t dry out the hair.

Moreover, there’s no chemical incompatibility with previous treatments, nor is there a risk of permanent damage to the hair as with chemical relaxers.

RESULTS

The exoplasty procedure is fundamentally based on hair treatment and reconstruction. Therefore, the result is straight, restructured, and shiny hair, compatible with any hair type, and suitable for any dye or previous treatment.

In summary, hair exoplasty “treats while straightening.”

BENEFITS

– 2 times more smoothing power
– Completely free of formaldehyde and glutaraldehyde
– Compatible with any chemical product or dye
– Up to 4 months of smoothness
– 5x more safety for blondes and redheads
– Softer, shinier hair
– Provides around 10 applications on medium-length hair